A design lab focusing on helping people create better outcomes
We work with organisations to close the gap between desired outcomes and people's capability to realise them
We're a new type of agency that combines the latest behavioural science and digital technology to design and develop bespoke behavioural-digital solutions that build people's capability to perform and flourish.
Whether the outcome you want for people is improved well-being, ability to save money, increased productivity, or developing new skills, we help you to increase people's influence over their own future.
Change for good
As a design agency and innovation lab our work lies in co-designing and developing apps and solutions that support people to change their behaviour & their habits in order to increase their effectiveness, agency & well-being.
Capability & performance
Health & well-being
Digital product & program design
Motivation is what gets you started.
Habit is what keeps you going.
Some of our ideas
Psychology & gamification
to boost people’s motivation
to shape people’s thinking & decision-making
to create the most accessible conditions for action
using Data science to build a better understanding of people & their behaviour
to automate meaningful interactions
to predict and personalise what will influence each person